![]() 12% of Snapchat users are males aged 13–17. For comparison, 51% of Facebook users access the site multiple times in a day, 23% do so once a day, while the rest are on the site less often. Namely, 68% of its users open the app multiple times a day, 15% of them access it daily, while the rest are not as devoted. When it comes to Snapchat users, the number of visits the app gets on average proves that Snapchat isn’t far behind other major social networks. Around 68% of Snapchat users open the app multiple times per day. Snapchat follows the top apps closely, reaching 53.4% of US smartphone users. ![]() When it comes to mobile app reach in the US, Google Maps is the undisputed champion with a reach of 64.5%. Snapchat reaches 53.4% of the US mobile audience. So saying that Snapchat is dying is simply wrong. Snapchat has almost 400 million monthly active users.Īccording to Snapchat stats, almost 400 million people visit Snapchat at least once a month this year. Snapchat reported having 190 million active users during the first quarter, while a growth of more than 10% was reported in the second quarter of the year. Luckily for the company, recovery began in 2019. Snapchat had 203 million daily active users in 2019. The same applied to daily active users, whose number lowered to 186 million, as per the Snapchat statistics from 2018. However, the number of Snapchat monthly active users in 2018 reduced significantly. Snapchat started 2017 on a high note, with 191 million active users. Snapchat lost 2.6% of its active users in 2018. By the start of 2020, there were already 220 million daily users, and by the end of the year, it rose to 45 million more. Only three months later, that number rose to 57 million. Just three years after being released, Snapchat had already amassed 46 million daily active users. Snapchat had 265 million daily active users in 2020. Over 20,000 photos are shared every hour on Snapchat.The longest Snapchat Streak is 2,033 days.Taco Bell’s Cinco de Mayo celebration Lens attracted 224 million views in 24 hours.Sponsored Lenses can cost up to $750,000 per day.Snapchat had $911 million in revenue during Q4 2020.The average time spent on Snapchat is 49.5 minutes per day.77% of US college students use Snapchat daily.Snapchat has 400 million monthly active users. ![]()
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